The latest figures released by the British Association of Aesthetic Plastic Surgeons (BAAPS) – the only body of its kind to regulate safety and education in cosmetic surgery – indicate a decline in major cosmetic surgery procedures, a promising trend amongst the British public whereby prospective patients are now taking a more informed approach to the practice.
The realisation amongst both men and women that surgery may not represent the “quick fix” it is marketed as by some organisations offering procedures is thought to be indicative of a healthier attitude by the population, and a proposed mandatory cooling off period for cosmetic surgery patients should further help to improve the situation. It’s now hoped that fewer people subsequently need to pursue cosmetic surgery compensation after being pressured into going ahead with procedures by stern sales pitches and a lack of information.
Tweaked, Not Tucked: Cosmetic Surgeons Welcome Decline in Major Cosmetic Surgery Procedures
BAAPS now highlights a shift in the nature of cosmetic surgery procedures away from major enhancements or transformations – such as nose jobs and tummy tucks – to less conspicuous treatments such as eyelid surgery or facelifts, with an overall reduction in the number of operations being carried for men and women. Women’s procedures have fallen by about 9%, and men’s by around 15%. This new approach; dubbed “tweaked, not tucked” is thought to have been influenced by a celebrity culture which now focuses on more “rugged” masculine looks and a less blatant attitude towards female beauty enhancements. Rajiv Grover, consultant plastic surgeon and former President of the BAAPS with responsibility for the UK national audit of cosmetic surgery issued the following statement in relation to the decline in major cosmetic surgery procedures:
“It might seem counterintuitive that as plastic surgeons we could possibly welcome such a change, but we are pleased that the public are now so much more thoughtful, cautious and educated in their approach to cosmetic surgery.”
Not All Cosmetic Surgery Procedures have Declined
That being said, the new figures represent a relatively small decline in major cosmetic surgery procedures against a 10-year backdrop of booming cosmetic surgery practice for men, and one has existed even longer in relation to women. It’s also important to note that some surgical procedures have actually become more popular, with liposuction for women increasing in popularity by a considerable 10%. What this means is that there are still ever-present risks in relation to undergoing surgeries, and if you are to avoid a situation where you end up dissatisfied with your procedure and subsequently seek cosmetic surgery compensation, you need to take an informed approach.
The Importantce of a Cooling Off Period
Whether you are or have in the past considered, or have already undergone, a cosmetic procedure, it is important to realise that an exterior adjustment to your looks may not address an interior emotional problem or insecurity – no matter how aggressively they are marketed as doing so. All procedures carry risks, and patients should be fully informed about these prior to making the decision to proceed with surgery. Even then prospective patients should be given time to “cool off” and consider the pros and cons of going ahead with surgery without being bombarded with promotions or marketing and pressured into going ahead with the procedure. We discussed the importance of cooling-off periods in an earlier article: Cooling-Off Period for Cosmetic Surgery: Patients Need More Time to Consider Risks.
Our View on the Reduction in Cosmetic Surgery Procedures
Jason Brady, cosmetic surgery compensation solicitor at Blackwater Law clinical negligence solicitors, issued the following statement in relation to the changing attitudes and practices within the industry:
“I am pleased that consumers appear to be viewing the decision to undergo surgery as an important one with greater appreciation for the inherent risks associated with any procedure. That said, there always remains a risk with any cosmetic procedure and consumers should always be fully informed of these and given time to consider them without financial pressure or incentives to rush into making the decision.
“I remain concerned that the relationship between the surgeon, the consumer and the clinic is frequently not mentioned and I would like to see an improvement to the contractual documentation to include full copies of the clinic/practitioner’s insurance policy”
Claiming Cosmetic Surgery Compensation
If you feel the information you received prior to going ahead with a cosmetic procedure was lacking or misleading and did not allow you to make an informed decision, call Blackwater Law clinical negligence solicitors for free initial advice on making a cosmetic surgery compensation claim. Call us today on 0800 083 5500 to speak to a specialist solicitor.